Greenery & clean air

Grow more green.
Send less up in smoke.

Care is built on two habits that belong together: planting and protecting greenery wherever it can take root, and cutting the everyday pollution that ends up in the air we breathe and the water we drink.

Why greenery matters Cut your pollution

Tall green trees reaching toward the sky.

Hands holding a small green plant in soil.

Landscaped garden with flowers and green lawns.

−7°C Street temperature under mature tree canopy on hot days

×3 More time people spend outdoors in well-planted public spaces

22 kg CO₂ a single mature tree can absorb in a year

9 in 10 People worldwide breathing air above WHO pollution guidelines

Why greenery matters

What planted ground quietly does all day

Green cover cools and cleans

Trees and planted ground shade streets, release moisture, and trap airborne dust on their leaves. A single well-placed row of trees can make a street measurably cooler and its air noticeably cleaner — no machinery, no running cost.

Person walking a path through a green forest.

People are better around plants

Access to green space is consistently linked with lower stress, better recovery, and more daily movement. Parks, courtyards, and even planted balconies change how a neighbourhood feels — and how often people choose to be outside in it.

Soil and roots hold everything together

Planted ground absorbs stormwater instead of flushing it into drains, keeps soil from washing away, and gives insects and birds somewhere to live. Every square metre taken back from bare concrete quietly does several jobs at once.

Factory chimneys releasing smoke into the sky.

Avoiding pollution

Most pollution is a habit. Habits can change.

The smoke, litter, and runoff around us aren't produced by someone else somewhere else — they come out of ordinary routines, which means ordinary routines can also take them back.

Move lighter Walk, cycle, or share rides for short trips — transport is one of the biggest sources of the air pollution we breathe at street level.
Refuse single-use Carry a bottle and a bag. The packaging that never gets made is the only packaging guaranteed never to become litter.
Never burn waste Open burning of trash and leaves releases toxic smoke directly into the neighbourhood. Compost green waste and dispose of the rest properly.
Plant what you can A balcony planter, a courtyard tree, a green strip by the entrance — small plantings add up to real canopy over a district.
Join a cleanup One organised morning removes what would otherwise wash into valleys, rivers, and the sea. It also changes how everyone who took part treats the place afterwards.

In the field

The places all of this is for

Start with one square metre

Plant something. Pick something up. Leave one engine off. Greener places and cleaner air are made the same way they were lost — one small decision, repeated.

See where to begin

Grow more green.Send less up in smoke.